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Wholesale Home Furnishings

Welcome to Alan Symonds, one of the UK’s premier suppliers of wholesale home furnishings. From curtains and cushions to door mats, footstools and even pet beds, our vast collection of products encompasses contemporary and classic styles.

We average a 95% stockholding of over 3,000 SKUs, and provide both wholesale and drop shipping services to suit the needs of your business. With top-notch service and great value products, it’s no wonder we’re a supplier of choice for the likes of Home Bargains, Wayfair and many more.

Who We Supply To

A Brief History

Where we began
Where we are
Where we are going

Alan Symonds founded the company in London in 1979, initially as a cash & carry business. The company then moved to Peterborough and developed into a wholesaler.

After a one-off bulk stock of net curtain material proved a roaring success, Alan began shifting the focus of the company towards window dressings, and soon became the market leader in Brise Bise & Café curtains.

As our soft furnishings range grew, as did the team and the customer base, and the business evolved into the company we are today: a specialist supplier of wholesale home furnishings.

In 2003, Ian, Alan’s son, took over as Managing Director and in 2005 we moved into a custom built 30,000sqft warehouse and head office, just off the A1 in Peterborough.

Ian and Alan have continued to develop our product portfolio, which has progressed such that it now encompasses a wide range of home furnishings, whilst still having its core in our soft furnishing roots. That innovative team approach, along with our enhanced capacity and excellent transport links, have seen us take on new and exciting ecommerce customers. We have also adopted new methods of order fulfilment, such as dropshipping direct to the end consumer.

We are now fully integrated with Linnworks, a platform that enables completely automated multichannel stock management and order fulfilment with our ecommerce partners.

We have learnt so much on our ecommerce journey so far, and we haven’t lost that human, family business spirit. With our amazing team, experience and knowledge, all backed up with Linnworks, we are continuing to scale up our operations, grow our product offering and expand our reach.

We are ready and eager to move into the next chapter of our story.


Our Products


Ring top, taped top, lightweight, heavyweight, blackout and much more! In an extensive range of colours, fabrics and designs. Pair with our stunning accessories for the perfect look. Explore our collection now. View Curtains

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Our broad portfolio of wholesale cushions encompasses colours, designs and styles to suit every home. Constantly evolving to keep pace with the latest trends, there is always something for everyone. Have a look for yourself. View Cushions

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From classic plain to contemporary embellished designs, our stunning range of panels, swags and lined voiles are sure to make an impression. Perfect for a room with a view without compromising privacy. Discover our beautiful range now. View Voiles

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From curtain poles, tablecloths, rugs, door mats & draught excluders to throws, foot stools, pet beds and beyond, we stock everything to complete any room in the home. Learn more about our wide range of homeware here. View Homeware

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We help make those special times of the year even more meaningful with our extensive range of seasonal products and designs. From decking the halls with stunning festive décor, to making the most of every drop of sunshine with our versatile outdoor range, we’ve got it covered. Get inspired here. View Seasonal

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Innovation is at the heart of everything we do, and that innovation is driven by market research, customer feedback and data analysis. This approach ensures our range adapts with the latest trends and enables us to help our customers make the best product selections for their individual businesses. Explore a selection of our findings here. View Trends

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Vast Stock Holding
Fast, reliable delivery.
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No quibble guarantee
Straight forward process
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Established 1979
Still family owned and run

Our Drop Shipping Service

We’ve been in the wholesale home furnishings business since 1979, and although it’s how we made our name, it’s not all we do. The rise of e-commerce has meant rising demand for drop shipping, and we’re proud to now offer a drop shipping service of our own. Delivering total convenience and minimal risk to you, our popular direct dispatch services are perfect for online businesses.

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