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Wholesale Home Furnishings

history

A Brief History

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Where we began
Where we are
Where we are going

Alan Symonds founded the company in London in 1979, initially as a cash & carry business. The company then moved to Peterborough and developed into a wholesaler.

After a one-off bulk stock of net curtain material proved a roaring success, Alan began shifting the focus of the company towards window dressings, and soon became the market leader in Brise Bise & Café curtains.

As our soft furnishings range grew, as did the team and the customer base, and the business evolved into the company we are today.

In 2003, Ian, Alan’s son, took over as Managing Director and in 2005 we moved into a custom built 30,000sqft warehouse and head office, just off the A1 in Peterborough.

Ian and Alan have continued to develop our product portfolio, which has progressed such that it now encompasses a wide range of home furnishings, whilst still having its core in our soft furnishing roots. That innovative team approach, along with our enhanced capacity and excellent transport links, have seen us take on new and exciting ecommerce customers. We have also adopted new methods of order fulfilment, such as dropshipping direct to the end consumer.

We are now fully integrated with Linnworks, a platform that enables completely automated multichannel stock management and order fulfilment with our ecommerce partners.

We have learnt so much on our ecommerce journey so far, and we haven’t lost that human, family business spirit. With our amazing team, experience and knowledge, all backed up with Linnworks, we are continuing to scale up our operations, grow our product offering and expand our reach.

We are ready and eager to move into the next chapter of our story.

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Our Products

Curtains

Ring top, taped top, lightweight, heavyweight, blackout and much more! In an extensive range of colours, fabrics and designs. Pair with our stunning accessories for the perfect look. Explore our collection now. View Curtains Blackouts Ready-Mades Tiebacks

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Cushions

Our broad portfolio of cushions encompasses colours, designs and styles to suit every home. Constantly evolving to keep pace with the latest trends, there is always something for everyone. Have a look for yourself. View Cushions

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Voiles

From classic plain to contemporary embellished designs, our stunning range of panels, swags and lined voiles are sure to make an impression. Perfect for a room with a view without compromising privacy. Discover our beautiful range now. View Voiles

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Homeware

From curtain poles, tablecloths, rugs, door mats & draught excluders to throws, foot stools, pet beds and beyond, we stock everything to complete any room in the home. Learn more about our wide range of homeware here. View Homeware Kitchen Poles Throws

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Seasonal

We help make those special times of the year even more meaningful with our extensive range of seasonal products and designs. From decking the halls with stunning festive décor, to making the most of every drop of sunshine with our versatile outdoor range, we’ve got it covered. Get inspired here. View Seasonal Christmas Outdoor

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Trends

Innovation is at the heart of everything we do, and that innovation is driven by market research, customer feedback and data analysis. This approach ensures our range adapts with the latest trends and enables us to help our customers make the best product selections for their individual businesses. Explore a selection of our findings here. View Trends Bestselling In Colours & Styles

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Vast Stock Holding
Fast, reliable delivery.
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No quibble guarantee
Straight forward process
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Established 1979
Still family owned and run
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