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Our Wholesale Services

Alan Symonds was founded in 1979, where we quickly established ourselves as a leading wholesale business supplying the retail trade throughout the UK and Europe with quality, affordable home furnishings. Since then, we have continued to evolve into an ever more sophisticated import and distribution brand, now fully integrated with Linnworks.

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3000+ SKUs

With our impressive network of suppliers and extensive expertise in logistics and supply chain management, we average a 95% stock holding of our 3000+ SKUs. We pride ourselves on providing our customers with high quality wholesale home furnishings at the best possible price, and we continually strive to keep succeeding in this with exceptional worldwide sourcing, efficient operations and constant innovation.

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Historically, Alan Symonds has been a traditional wholesale business supplying predominantly bricks and mortar retailers on the high street. However, as the retail landscape has changed, we have adapted with it, and whilst we still supply many physical stores, much of our business has moved online.


Many of our customers continue to work with us in a purely wholesale business sense as this suits the way they operate. As a result, they benefit from bulk buying cost savings, and the convenience of having their stock on site to allocate as required.

Drop Shipping & Direct Dispatch

We also provide drop shipping and direct dispatch services for a growing number of our larger ecommerce customers. This ensures our products get to the end consumer on behalf of our customers as efficiently as possible. Our recent Linnworks integration further enhances the speed and ease of this service.


Linnworks is an order and multi-channel inventory management system that can manage everything from order processing and fulfilment to shipping, stock control and inventory management.

Alan Symonds is fully assimilated with the Linnworks system, allowing us to make our products available across multiple marketplaces, provide real-time stock level information and dispatch products directly to the end consumer simultaneously.

Linnworks enables us to quickly and easily integrate with more than 100 marketplaces, website platforms and shipping providers, providing a seamless service for our customers, in turn enabling them to provide the best possible service to the end consumer.

Who We Supply To

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