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Homeware Trends

“With a background in analytics, I love nothing more than interrogating data to provide comprehensive brand & market insights. We use these insights to drive our product and design innovations and provide our customers with the most relevant product recommendations”. Emily, Marketing Manager, Alan Symonds

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We are always working hard to make sure we keep our wholesale home decor products and knowledge up to date and in line with current trends, fashion developments and customer demand. We conduct regular market research, keeping abreast of changes in consumer preferences, as well as forecasting for future trends so we can be proactive rather than reactive in our design development.

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data deep dive

With a background in data analytics, our marketing team love a good data deep dive, backing up market research and customer feedback with data driven insights. We share these findings with our team, suppliers and customers to help ensure focussed, relevant product design and informed range selection.

bestsellingin colours & styles

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Collection Highlights
Ferndown Eyelet curtain - Ochre
Ferndown Eyelet curtain - Latte close up
Fiji ring top curtain
Ferndown Cushion - Latte
Ferndown Cushion - Cream
Wholesale Gingham Red Curtains
Blossom Bud ring top curtains
Blossom Bud ring top curtains - close up
Ferndown Eyelet curtain - Latte
Tibet Throw - cream
Throw Stirpe - Ochre
Ferndown Cushion - Ochre
Skandi Ring Curtain - Ochre
Ferndown Eyelet curtain - Cream close up
Beaded Swag - Cream and Silver
Pantone colours 2021
Cushion collection

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