“With a background in analytics, I love nothing more than interrogating data to provide comprehensive brand & market insights. We use these insights to drive our product and design innovations and provide our customers with the most relevant product recommendations”. Emily, Marketing Manager, Alan Symonds
We are always working hard to make sure we keep our products and knowledge up to date and in line with current trends, fashion developments and customer demand. We conduct regular market research, keeping abreast of changes in consumer preferences, as well as forecasting for future trends so we can be proactive rather than reactive in our design development.
With a background in data analytics, our marketing team love a good data deep dive, backing up market research and customer feedback with data driven insights. We share these findings with our team, suppliers and customers to help ensure focussed, relevant product design and informed range selection.